Testimonials

26th and Sertoma Laundry

26th and Sertoma Laundry, Sioux Falls

“To me it felt like they wanted my store to be successful."

 

Shawn Kunkel, Owner

 

“The whole experience was really awesome,” said Shawn Kunkel, owner of 26th and Sertoma Laundry.  "I had worked with Josh on my first commercial so I requested him again. He had some great ideas and was willing to listen to mine as well. They were all very objective about any ideas I had throughout the whole creative process. They would explain what would work and what wouldn’t and why.” Shawn liked how the Business Solutions ad rep sat down and talked with him about his target market and what kind of audience he wanted to reach. This was important for the creative part and for placement of his ad.

“What I really liked was how very involved and thorough everyone was from the concept of how to reach my customers and potential customers all the way down to what the best camera angle was for a shot. Their level of interest and attention to detail was important to me. It wasn’t all about just shooting the commercial and going home. They weren’t going to stop until it got done right! The team really made sure the final product was quality.”

As a small business owner, Shawn also appreciated that time didn’t seem to be an issue with the Midcontinent production team. “I felt like they were a partner and worked hard for me. It’s important that I invest my resources well and I really felt I got my money’s worth. To me, it felt like they just didn’t want to make a good commercial, they really wanted my store to be successful.”


 

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Tre Lounge, Sioux Falls

“The creative process and subsequent follow-ups have been absolutely what we were looking for in a media partner."

 

Randy Derheim, Operating Partner

 

“I think the Midcontinent production team uses the right amount of technical and professional expertise to help shape the message you want to portray. Most of us aren’t experts in commercial development, but their assistance and insights helped us craft a message that targeted who we wanted to reach.

Randy was impressed with the Midcontinent team’s ability to shoot the commercial in high-definition. “This was a huge plus. The imagery is incredible. Craftsmanship and attention to detail were easily apparent.”

In addition, he was pleased with the entire creative process and subsequent follow-ups. “It’s what we have been absolutely looking for in a media partner. There’s a real effort to make sure you understand the positioning of the message, the message context and what may be done to tweak the first attempt if we don’t hit the goals we’ve established for the campaign.”


 

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Cleaver's Market, North and South Dakota

“The team made sure everything got covered – Very impressive.”

 

Dennis Aanenson, Owner

 

“I think Midcontinent advertising really is the most cost effective way to reach the client we’re looking for in our markets,” said owner Dennis Aanenson. “And from beginning to end, the team made sure everything got covered. I was very impressed.”

Aanenson enjoyed working with the entire team – from sales to creative. “Our rep was outstanding and very organized throughout the whole process and working with the production team was a great, great, great experience. I was very pleased with the quality of their work and their professionalism. In one word –phenomenal!”


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