

Our producers use professional, broadcast quality Sony HD cameras, shooting directly onto HD digital discs.
Equipment:
Our team also uses the latest versions of Adobe Photoshop and Adobe After Effects to add high-end graphics in 2D and 3D space. A wide variety of cinematography equipment including lighting, jib, dolly and green screen are used to create out-of-the ordinary perspectives.
Incoming Commercial Delivery
We accept pre-produced tapes at our regional offices as well as digital files sent via FTP.
Tape Stock
Digital files are preferred but we do accept tape formats: Beta SP is preferred, otherwise we can handle DVC-Pro, Mini-DV (no ¾” or VHS).
Traffic Instructions
Fax or send traffic instructions to your Account Executive.
FTP Instructions
Preferred Quicktime sequence: slate, 2 seconds of black, exactly 30 or 60 seconds of video, followed by 2 seconds of black.
H.264 QuickTime settings for exporting commercials from NLE system: Please alert your Midcontinent Ad Sales Representative when the upload is complete so receipt and quality can be verified.
FTP settings:
| Standard Definition | High Definition 1080i | High Definition 720p | |
| File Format | H.264 QuickTime (.mov) | H.264 QuickTime (.mov) | H.264 QuickTime (.mov) |
| Compression | H.264 – NTSC | H.264 – NTSC | H.264 – NTSC |
| Quality | Highest Quality Possible | Highest Quality Possible | Highest Quality Possible |
| Frame Rate | 29.97 | 29.97 | 29.97 |
| Scan Mode | Interlaced (upper field first) | Progressive | |
| Aspect Ratio | 4:3 | 16:9 | 16:9 |
| Dimensions | 720x480 (640x480) | 1920x1080 | 1280x720 |
| Audio Format | Uncompressed | Uncompressed | Uncompressed |
| Sample Rate | 48khz | 48khz | 48khz |
| Sample Size | 16 | 16 | 16 |
| Channels | 2 | 2 | 2 |
Please contact your Midcontinent Ad Sales Account Executive for FTP site information or if you have any questions.