Tech Specs

High Definition Cameras

Our producers use professional, broadcast quality Sony HD cameras, shooting directly onto HD digital discs.

Equipment:

  • Avid Nitris DS and Apple Final Cut Pro non-linear editing stations
  • Sony XDCAM and PMW-EX3 cameras that shoot 1080i HD video

Our team also uses the latest versions of Adobe Photoshop and Adobe After Effects to add high-end graphics in 2D and 3D space. A wide variety of cinematography equipment including lighting, jib, dolly and green screen are used to create out-of-the ordinary perspectives.


Incoming Commercial Delivery
We accept pre-produced tapes at our regional offices as well as digital files sent via FTP.


Tape Stock
Digital files are preferred but we do accept tape formats: Beta SP is preferred, otherwise we can handle DVC-Pro, Mini-DV (no ¾” or VHS).

Traffic Instructions
Fax or send traffic instructions to your Account Executive.

 

FTP Instructions

Preferred Quicktime sequence: slate, 2 seconds of black, exactly 30 or 60 seconds of video, followed by 2 seconds of black.

 

H.264 QuickTime settings for exporting commercials from NLE system: Please alert your Midcontinent Ad Sales Representative when the upload is complete so receipt and quality can be verified.

 

FTP settings:

 

  Standard Definition High Definition 1080i High Definition 720p
File Format H.264 QuickTime (.mov) H.264 QuickTime (.mov) H.264 QuickTime (.mov)
Compression H.264 – NTSC H.264 – NTSC H.264 – NTSC
Quality Highest Quality Possible Highest Quality Possible Highest Quality Possible
Frame Rate 29.97 29.97 29.97
Scan Mode   Interlaced (upper field first) Progressive
Aspect Ratio 4:3 16:9 16:9
Dimensions 720x480 (640x480) 1920x1080 1280x720
Audio Format Uncompressed Uncompressed Uncompressed
Sample Rate 48khz 48khz 48khz
Sample Size 16 16 16
Channels 2 2 2

 

Please contact your Midcontinent Ad Sales Account Executive for FTP site information or if you have any questions.


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