Our producers use professional, broadcast quality Sony HD cameras, shooting directly onto HD digital discs.
Our team also uses the latest versions of Adobe Photoshop and Adobe After Effects to add high-end graphics in 2D and 3D space. A wide variety of cinematography equipment including lighting, jib, dolly and green screen are used to create out-of-the ordinary perspectives.
Incoming Commercial Delivery
We accept pre-produced tapes at our Sioux Falls office as well as digital files sent via FTP.
Digital files are preferred but we do accept Beta SP also.
Fax or send traffic instructions to your Account Executive.
Preferred Quicktime sequence: slate, 2 seconds of black, exactly 30 or 60 seconds of video, followed by 2 seconds of black.
H.264 QuickTime settings for exporting commercials from NLE system: Please alert your Midcontinent Ad Sales Representative when the upload is complete so receipt and quality can be verified.
|Standard Definition||High Definition 1080i||High Definition 720p|
|File Format||H.264 QuickTime (.mov)||H.264 QuickTime (.mov)||H.264 QuickTime (.mov)|
|Compression||H.264 – NTSC||H.264 – NTSC||H.264 – NTSC|
|Quality||Highest Quality Possible||Highest Quality Possible||Highest Quality Possible|
|Scan Mode||Interlaced (upper field first)||Progressive|
Note: When down converting an HD commercial for air on a SD channel we will be center-cutting the commercial.
Please contact your Midcontinent Ad Sales Account Executive for FTP site information or if you have any questions.